Ruralistic principles of branding of rural territories of the Southern region of Ukraine. Pavlov O.I., Pavlova I.O.

The monograph reveals the role and place of branding of rural territories of the Southern region of Ukraine in the system of ruralistic knowledge, defines its cognitive paradigm, socio-psychological essence, substantiates the integrated model and social significance of the brand of these natural and socio-spatial entities in the context of the ruralistic.

For researchers, teachers, doctoral students, graduate students, students, specialists in economics, marketing and management.

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